
Neuroscience
coaching
By working with the brain’s capacity to adapt and learn, neuroscience coaching helps you build habits, shift limiting patterns, strengthen self-awareness, and move towards your goals with greater intention and confidence.

The Neuro-Scientific Edge
My name is Yoanna Krasteva and I am a neuroscience coach. I take a neuroscience-informed approach to personal and professional growth. Instead of applying generic frameworks or one-size-fits-all solutions, I work with individuals to understand how their unique brain is wired, what drives their decisions, what holds them back, and how they can create sustainable change from the inside out.
Using principles from neuroscience, behaviour change, emotional intelligence, and coaching, I help you connect the dots between awareness and action, creating new patterns that align with your goals, values, and aspirations.
The goal isn't temporary motivation.
The goal is lasting change.
Credentials & Expertise
- MA in Psychology
- Neuroleadership Coaching Certificate
- Over 2,000 hours of 1-1 coaching
- 6+ years in corporate settings
Inside behavioural change coaching

Form New
Habits
Create lasting habits by using your brain's natural ability to change, fostering wellness and clarity for your most vibrant self.

Deep Behaviour Change
Break through repetitive patterns and overcome cognitive biases with evidence-based strategies designed for deep personal transformation.

Leadership, Rewired
Elevate your leadership by mastering executive brain functions, enhancing emotional intelligence, and making neural-informed decisions.
What to expect?
Coaching is a structured, goal-oriented partnership designed to help you create meaningful and lasting change. Unlike therapy, which often explores the past to understand experiences and emotions, coaching focuses on where you are today, where you want to be, and the practical steps to get there.
We begin by identifying a clear goal that you want to achieve. From there, we create a personalised coaching plan over a set number of sessions, typically 6 or 12 sessions, depending on your goals and the level of support you need.
Each session builds on the last, combining reflection, practical tools, and accountability.
Between sessions, you'll have opportunities to apply what you've learned in your daily life, allowing real change to happen where it matters most. Coaching is an active process: we work together to help you create lasting behavioural change, one step at a time.
Some neuroscience insights for you
Ready to Start Your Journey
What follows: A 30-minute diagnostic call to map your needs and create a personalised plan.
yoannacoaching@gmail.com